How to Handle Bad Press In the Film Industry

Steven Gagnon
3 min readSep 12, 2022


The film industry is a multi-billion dollar business, and the average budget for a Hollywood movie is around $100 million. Most people think about the plot, the actors, and special effects when talking about a film, but they rarely consider the importance of public relations and advertisement. These are the components of a successful movie and play a vital role in the production process.

The negativity that comes with working in the entertainment industry can be very draining. There are many reasons why people might feel like they have a hard time working in this field, such as a botched audition or inability to afford next month’s rent. However, negative reviews can impact the film’s success if you plan to release a project.

Use Your Resources

Being able to think quickly while under stress is very important to success in the film industry. In addition to being able to think critically, managing the various challenges that come with working in the industry is also very important. You will need to use your resources to navigate the unique situations that may arise in the industry. If you plan to implement a strategy that is outside the box, experiment with it.

Work as a Team

Having a solid team can be very helpful, as you can free up some time to focus on other essential tasks if you are not an expert in some regions of PR. If you cannot handle specific tasks properly, hiring someone to manage them can help you keep up with the various tasks of running a PR business. Make sure that your team members are working together and have a culture of respect. It would help if you also listened to their suggestions and delegated tasks to them whenever necessary.

Utilize Connections

Unlike traditional marketing, which can be easily controlled, public relations depend more on the media for disseminating your message. You must build a strong contacts network to communicate your message effectively. One of the most important ways to create a strong relationship with the media is by developing a list of contacts you can easily rely on.

Own Up to the Problem

If you have an error that needs to be , be sure to unveil your plan of action publicly. Doing so can help prevent the negative impact from damaging your brand. One of the essential factors you can consider when building a solid relationship with the media is being responsive to negative press.

Keep Authenticity

If you plan on being something other than yourself, avoid trying to be someone else. Instead, try to respond to the statement with a sincere and humble attitude. This will help people who know you and support you feel they are receiving the same response.

Social Media is Powerful

Although social media is prevalent, there are still more effective ways to utilize it than you might think. Before you start using it, ensure you have a good understanding of how it works. One of the most critical factors you should consider when using it is ensuring that your content is being widely disseminated. In the film industry, while navigating through the bad press, you must keep your clients in the public eye.



Steven Gagnon

Based in LA, Steven Gagnon is the Co-CEO of Element Media Group, as well as a sports enthusiast and entrepreneur. Learn more @